On September 11th, we gathered a full house at the wonderful Warande in Brussels for the closing event of the #MASCO Living Lab, supported by VLAIO. After 3 years of co-creation between real estate, designers, finance, legal and sustainability experts, the project partners proudly presented their “Materials-as-a-Service Company”.
- Chris Van de Voorde (Founder of JUUNOO) introduced the Circular Value Index and explained how we can make circular materials a profitable and tradable asset class.
- Sofie Rapsaet guided us through the MASCO framework and showed how you can innovate by pursuing circular business models in the construction industry.
- Stefaan Quinart demonstrated with his trademark back-of-the-envelope calculations that circular business models can be economically viable indeed.
- Marian Rapsaet convincingly showed that the #MASCO fits neatly within the current legal framework, and
- Carolin Spirinckx highlighted the ecological perspective, by showing the results of a Multi Life Cycle Analysis
After the plenary session, I moderated a round table discussion where different tangible examples of circularity in the construction industry were highlighted by all stakeholders across the value chain, including Wienerberger, Owens Corning, ntgrate and Beneens.
The results of the MASCO Living Lab were loud and crystal clear. Circularity pays off: ecology and economy can go hand in hand, reinforcing one another!
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